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Georgia Military College Columbus Announces Fall 2015 Ethics Essay Contest Winners

Georgia Military College Columbus recently announced the winners of the Fall 2015 Ethics Essay Contest. Winners are awarded cash prizes for writing persuasive, passionate essays about the ethics theme of their choice. The competition is held every term and is open to all students attending classes at GMC Columbus campus.

The Ethics Essay contest required the submission of a two-page, 500-word essay on a GMC “Word of the Week” ethics theme. The “Word of the Week” corresponds to a monthly character theme that is sent out to all students with a definition and practical applications.

This term’s first place winner, Ashley Josey, wrote about courage – using the opportunity to celebrate her father. She said, “My dad has always been my hero, but at one point in time he actually saved two people’s lives and was later surprise-rewarded to run with the torch in the 1996 Olympics. So I was a 10 year old looking at my dad like, “Wow, you are a super hero to everyone.”

She also called the contest a “win-win” situation, as submissions are usually awarded extra credit on final exams for certain classes. “Ethics is a part of being a student and staff member at GMC,” she commented.

This contest asks students to define the trait, provide a thorough definition of ethics, and reflect on a time they have personally seen this trait in action. Finally, they analyze why the trait is fundamental to ethics. Essays were judged by a small committee of faculty and staff based on how well they completed each criterion, and also on ease and enjoyment of reading.

Ashley Josey of Columbus, GA, was the first place winner. Zyquetta Smith of Columbus, GA, won second place. Third place went to Chanell Williams of Columbus, GA.

GMC Hummer External Environment

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GMC Hummer External Environment
Customers
There are two distinct groups of people who purchase Hummers: those who use it for practical purposes and those who drive the vehicle as a status symbol. The first group of people is those that drive the vehicle for more practical purposes. According to the article Hummer, the hummer was built based on the concept of a High Mobility Multipurpose Wheeled Vehicle (HMMWV or Hum-Vee). The HMMWV were military vehicles that provided aid to troops in rough terrain environments (2006, p.1). Therefore, a segment of the Hummer enthusiast population are the type of people that enjoy driving these vehicles off road, as well enjoy the power the vehicle provides to drive up steep hills, rough terrain obstacles, and even drive it through shallow water. The second group of people is those that drive the vehicle as a status symbol. Gross explains that after the attacks on the World Trade Centre, "Hummers became a cocky symbol of American greatness" (p. 1). The people who drove the Hummer were those that wanted to show there support for the troops in Iraq as well stimulate the economy (2006, p.1). However, people who do not purchase the Hummer in support of the war; purchase the Hummer for the status that the car gives off. For example, these people may want to show how successful they are, to show that they enjoy the finer things in life, to have one of the largest vehicles on the road, or enjoy the rugged look of the vehicle.
Competition
The Hummer has cornered themselves into a niche market from which the design has not yet been explored in the consumer automobile market. When we think about a vehicle that is both large and powerful, the first vehicle that most people think of is the Hummer. However, as the Hummer slowly enters the luxury SUV market with the introduction of the H3, the market becomes very fierce. Almost every major automaker has a SUV vehicle in the market; for example, Land Rovers whom are known for their world class luxury SUV's. As well, Jeep has become a competing force in the SUV market by offering rugged 4x4 vehicles at affordable prices.
Other competitors in the SUV market include Porsche Cayenne; BMW X5, X3; Lincoln Navigator; Acura RDX, MDX; Ford Escape, Explorer, Expedition, Edge; GMC Envoy, Yukon; Buick Rainier, Rendezvous; Cadillac Escalade, SRX; Chevrolet Equinox, HHR, Suburban, Tahoe,

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Trailblazer; Dodge Durgango, Nitro; Honda CR-V, Element, Pilot; Hyundai Santa Fe, Tucson; Infiniti FX35, FX45, QX56; Isuzu Ascender; Jeep Commander, Compass, Grand Cherokee, Liberty, Wrangler; Kia Sorento, Sportage; Land Rover LR3, Range Rover, Lexus GX470, LX470, RX350, RX400h; Mazda CX-7; Mercedes-Benz GL-Class, M-Class; Mercury Mariner; Mitsubishi Endeavor, Montero, Outlander; Nissan Armada, Murano, Pathfinder, Xterra; Pontiac Torrent; Saab 9-7x; Saturn Vue; Subaru B9 Tribeca, Forester; Suzuki Grand Vitara, SX4, XL-7; Toyota 4Runner, FJ Cruiser, Land Cruiser, RAV4, Sequoia; Volkswagon Touareg; Volvo XC90; Audi Q7; and Chrysler Aspen (2006, p.1). Some of these competitors such as the Porsche Cayenne, BMW X5, Lincoln Navigator, and Land Rover Range Rover are more threatening to the Hummer, because they offer more luxury options than the Hummer and still cost a lower price. The way the Hummer is able to differentiates themselves is in off-road performance, from which none of the competitors are able to compete against.
However, recently Jeep has become an increasingly threatening competitor to Hummer, and the Hummer brand should be concerned about their niche market. In the article Press release, in 2005, at the North American International Auto Show, Jeep showed off their most dynamic concept vehicle, the Jeep Hurricane. The Jeep Hurricane is more stylish, powerful, and innovative than the Hummer H1. For the reason that the Jeep Hurricane is only a concept vehicle, it does not currently affect the Hummer's niche market. However, with the introduction of the Jeep Hurricane, Jeep is definitely moving in the same direction as the Hummer (2005, p. 1-2).
Marketplace Dynamics
The market place is slowly moving towards a more fuel efficient concept: the hybrid. For a number of years, SUV's have been a growing trend and several automotive makers depended on the sales of SUV's to boost up the bottom line. However, due to high gas prices, the gas guzzling vehicles (SUVs) has taken a drop in market share. According to Gross, "The Hummer, like many gigantic SUVs, gets about 13 miles per gallon. With gas prices at about $2 a gallon, and likely to rise further, driving a Hummer is an expensive proposition." However, hybrids, such as the Toyota Prius, claims that they can drive up to "50 miles per gallon" (p.2). Toyota calculates that by "driving 40 miles a day, the annual cost of operating a Prius will be $2,144 less than operating a Hummer." (p.2). As the hybrid trend increases in the automotive industry, we as consumers are seeing more vehicles equipped with the hybrid technology. However, there are still doubts about the benefits of the hybrids. Benton mentions that as hybrid vehicles tend to cost more than gasoline vehicles, and it may take several years to make the difference back. As well, the mileages shown are tested in ideal conditions, which do not exist in the real world, and that we are actually receiving fewer miles than what is stated on the broacher. Despite these allegations, sales of the Toyota Prius tripled as gas prices rose to over $1 per liter (2006, p.1).

Trade Environment
Domestic
When considering the domestic environment, Canada still continues to be a major contributor for GM vehicles. Low mentions in the article General Motors of Canada May Sales that as most of GM vehicles continue to lose interest in the consumer market, the Hummer H3 is prowling away in sales. Compared to a year ago, the Hummer H3 sales increased over 200%, while overall GM truck sales dropped 4.7% or a difference of 1053 less sales compared one year ago. (2006, p.1).
Canada offers a highly industrialized society which is very similar to the US within its economic structure. Canada offers a highly industrialized society; however, there are strict governmental restrictions placed on car manufacturers, such as ensuring that cars meet the Kyoto protocol. The Hummer is known to be one of the lease fuel-efficient vehicle currently on the road, many environmentalist are placing a poor image on the Hummer. As well, competition is open in the market; therefore, there are many choices for the consumer. However, for the automobile manufacturer, they are forced to compete against each other by offering better service, quality, or prices to the consumer.
International
The continuation of globalization of trade throughout the world has dramatically changed the international trade landscape. Governments throughout the world are more aware of the benefits brought to their nations through international trade. Nations are aware that in order for them to compete economically they must embrace international trade. General Motors have benefited from Globalization for many years. Government trade initiatives such as the North American Free Trade Agreement have created environments with increased competition and the ability for firms to enter new markets. In terms of exchange rates the Canadian dollar remains strong compared with most currencies (such as the US dollar). However, this created a little controversy, because as the Canadian dollar becomes stronger, it is still cheaper to purchase items in the United States and ship them over to Canada. Some of the items in Canada still reflect the weak Canadian dollar, and thus Canadians are still paying more for goods than Americans. Currently, the article GM looks abroad for Hummer sales mentions that the Hummer accounts for 10 percent of Hummer's sales, and GM wishes to be a major player on the International stage by boosting the Hummer's brand to account for 25 percent of Hummer's sales (2006, p.1).

References
Benton, J. (2005). Retrieved November 1, 2006, from
http://www.consumeraffairs.com/news04/2005/hybrids_math.html
GM looks abroad for Hummer sales. (2006). Retrieved November 1, 2006, from
http://www.roadandtrack.com/article.asp?section_id=14&article_id=4135
Gross, D. (2006). Hummer vs. Prius. Retrieved November 1, 2006, from
http://www.slate.com/id/2096191/
Hummer. Wikipedia online. Retrieved November 1, 2006, from
http://en.wikipedia.org/wiki/Hummer
Low, S. (2006). General Motors of Canada May sales. Retrieved November 1, 2006,
from http://www.newswire.ca/en/releases/archive/June2006/01/c9300.html
Other new SUVs. (2006). Retrieved November 1, 2006, from
http://www.automotive.com/new-cars/05/suvs/volvo/index.html
Press release. (2005). Retrieved November 1, 2006, from
http://www.jeep.com/autoshow/news/hurricane.html



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