Strategic Management Case Study Walmart Inc

 

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*.* ong-+er! S%eci(c Prole!sor t"is case study, t"e long ter! %role!s t"at can e attac"ed $it" Wal-Mart are in ter!s of t"e criticis!s of t"e %eo%le internal and external to t"e co!%any. ecause of t"e strategy of Wal-Mart !any usiness are a/ected !ost es%ecially t"e s!all usiness since Wal-Mart are enoying "ig" co!%etiti#e entrants. +"e co!%anys %rice ad#antage extends to groceries, %articularly in t"e large foot%rint for!at. 2un)ley, 'elling, and Sa$ic)i 3*0045 su!!ari6ed t"e e#idence on scale econo!ies in grocery sales, arguing t"at larger stores enoy cost econo!ies, "a#e !ore roo! for "ig"-!argin ite!s, and !ay e !ore attracti#e to so!e consu!ers.Anot"er long-ter! %role! t"at can e attriuted to Wal-Mart, is in line $it" t"eir !anage!ent a%%roac". It is s"o$n t"at Wal-Mart7s !anagers are do!inated y !en8 t"is situation on t"e ot"er "and, leads to %role!s li)e iased %ro!otion decisions 3+"o!%son, Stric)land 9 a!le, *00;5. +"is issue clearly s%ea)s of unust e!%loyee treat!ent and $or) discri!ination, %articularly a!ong t"e !e!ers of t"e !anage!ent. W"ile t"e co!%any "as e!%loyed useful %ro!otional%olicies for t"e ene(t of t"e e!%loyees, t"e lac) of fair i!%le!entation !a)es t"ese %olicies ine/ecti#e8 !oreo#er, t"e lac) of a%%ro%riate !anagerial a%%roac" ont"e oser#ance of t"ese %olicies $idens t"e ga% et$een t"e !anage!ent and t"e lo$er le#el e!%loyees of t"e co!%any. Indeed, certain actions s"ould "a#e een done to a#oid t"is !atter fro! "a%%ening.<.0 Analysisased on t"e gi#en case, in s%ite of t"e a$areness of Wal-Mart in t"e conse&uences of t"eir usiness strategy, t"ey are still continuously using t"is a%%roac" to sustain t"eir co!%etiti#e ad#antage. =ne %role! $"ic" is considered is t"at of Wal-Mart7s eing re%licale in t"e sense t"at co!%etitors or ne$ %layers (nd it easy to i!itate Wal-Mart7s aility to attract su%%liers y o/ering "ig"er cost and #alue for t"eir %roducts. +"is eco!es an unintended %role! for Wal-Mart ecause it co!%ro!ises t"e re%utation of t"e co!%any of o/ering &uality %roducts ecause consu!ers al$ays attac"ed t"e co!%any in o/ering lo$er %rices. eing so, Wal-Mart7s s%ecialty of o/ering its custo!ers t"e lo$est %rice in t"e !ar)et still re!ainsa %role! t"at s"ould e gi#en attention.

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